Sarah Young

Patrick Mahomes and Aaron Rodgers are shocked to find out the “Patrick Price” & “Rodgers Rate” are for anyone.

What if you could fill your cart with life-changing stories instead of stuff? No more 2d blah blah blah product descriptions. No more mindless click, click, click, buy buy buy. But instead, shopping that is alive with inspiration and stories told by creators and inventors. This isn’t just a pan or sweater. Everything has a story at QVC + HSN.

We leaned into one of 2025’s biggest cultural shifts, the rise of episodic social content. We created a six-part series called House of Popchips, inspired by the irresistible pull of reality TV. Instead of a one-off post, we built a connected story that gave people a reason to follow along, building anticipation and engagement with every episode.

The result was scroll-stopping, entertainment-first creative that seamlessly wove in key product RTBs. We amplified the series across social, paid, and retail media to keep the momentum—and the audience—growing.

Popchips sales increased over 33% in grocery stores, driven by new household purchases.

We got people hungry again for the 80’s classic, Planters Cheez Balls, staging a comeback for the brand by placing one single can on eBay. After 10 years of longing super fans responded, bidding in excess of $2k for the can, and spreading the news online via social media. And when the final bid was finally placed Planters donated the proceeds to the winner’s food bank of choice and announced a limited run release.
Cheez Balls were officially back on the map & in a store near you. Yum.

The “Spill Everything” campaign for Pop Secret popcorn leans into curiosity and confession, with Melissa Joan Hart at the center of the concept. The campaign kicked off with Hart inviting fans to call a dedicated hotline (1-844-SPILL-PS), where callers can hear her share a personal secret, leave their own juicy confessions, and listen in on others’ stories. The experience blends entertainment with interactivity, rewarding participants with popcorn-themed perks for engaging.

Extending beyond the hotline, the campaign carries onto social media, where Pop Secret teases and reveals “juicy secrets” designed to hook audiences and encourage them to grab popcorn and follow along. By combining nostalgia, celebrity appeal, and participatory storytelling, “Spill Everything” turns snacking into a shared, playful ritual centered on intrigue and indulgence.

WeBuyAnyCar.com started in England as an easy way for people to sell their cars without any hassle. Like most businesses expanding into U.S. markets, budgets are usually pretty small. But what they lacked in production dollars they made up for in guts to run a spot with a serial killer joke in it.

This campaign redefines the idea of the American Dream. Everyone still has dreams of home ownership but everyones dream is very different. No longer is it a white picked fence. It could be a tiny home, a piece of land for someday or a fixer upper. Illinois Realtors is a resource to make whatever your dream is a reality.

Created the visual identity for 'Illinois Made,' encompassing print, social media, and web.

Most people don’t realize there are distinctly different types of tequila, each with a different flavor that lends itself best to different cocktails. We created an in-store experience to help educate people about our different tequilas— serving up our knowledge with expertly crafted cocktails that celebrate their flavors. All recipes were sipped, collected and then shared via Instagram.

Think about it. When you want to get something clean — whether it’s your car, a table, your face, anything — you use some combination of cloth and water. But given our dry-only bathroom culture, shoppers fail to bring this same wet+dry logic to the bathroom.

Recognition: Effie (silver), Pro Award (Gold), Integrated Chicago Advertising Federation (Silver)

Why let 3 little numbers control your life, when the best way to tell how great you look is in your jeans.

Cottonelle wanted to normalize the routine of using normal TP and wet wipes together. We thought, why don’t we ask people to give a name to their bathroom routine. In print we suggested a few fun names and asked people to go online and give their routine a name. We created a facebook name generator that produced a very fun range of names. My personal favorite “Downtown Renewal”

Welcome to a whole new air purification experience, Molekule has changed what clean air ought to look and feel like.

I created simple content (on a shoestring budget) for Molekule to use across social channels.